Announcement of Transfer of Personal Data Following Merger

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Announcement of Transfer of Personal Data Following Merger

Hello, This is Smilegate STOVE.

We appreciate our members for using STOVE service and want to guide them about the migration of personal information.

Please be notified that Smilegate Stove Inc.(“we” or the “Merged Company”) will be merged with and into Smilegate Holdings Inc.(“Smilegate Holdings”) based on the decision of our general meeting of shareholders to approve such merger (the “Merger”) on November 25, 2022.

In line with personal data of members under our possession will be transferred to Smilegate Holdings on the date of the Merger: December 29, 2022. (However, please be noted that the dates of the Merger, the Merger and transfer of personal data are subject to change or postponement, and changes, if any, in such dates will be further announced.)

■ Who is Responsible?

The following companies are responsible for the processing of personal data within the transfer:

◎   Merged Company, as the transferor : 

       - Smilegate Stove Inc.

       - 8F, 10F, Smilegate Campus, 344, Pangyo-ro Bundang-gu, Seongnam-si, Gyeonggi-do 13493 Korea

       - 82-1670-0399

◎  Smilegate Holdings, as the transferee: 

      - Smilegate Holdings Inc.
      - 5F, Solidspace Building, 220, Pangyoyeok-ro
      - Bundang-gu, Seongnam-si, Gyeonggi-do 13493 Korea

      - 82-31-600-8200

What Data Are We Transferring?

We will transfer the personal data of our members that we hold at the time of the Merger and that are needed to conduct our business activities. Depending on the data subjects, the following categories of data that we have collected will be transferred:

 • Data collected when you sign up for our Services:

      - with your STOVE account: STOVE ID, Password, Stove Nickname and age;

      - with your SNS(Facebook, Google, Twitter, Apple) or Guest(Google Play Games, Apple Game Center) account:
Identifier associated with your SNS or Guest account, STOVE Nickname and information you choose to provide to
          us, such as email address, name, profile, etc.

 • Data collected when you use our Services or the Websites:

      - service usage records, improper use records, login records, payment records, IP information, country, PC    
          specifications information and device information(OS, model name, identifiers such as UUID, advertising identifier);

 • Data collected when you contact our customer services:

      - your STOVE Account Login Information, STOVE Nickname, PC specifications information and email address;

 • Data collected when you make a payment for part of our Services:
      - your payment records (payment amount, name of product, payment date, order number, etc.) by the payment service provider and mobile app market that you use to make such payment.

 • Data collected when you use the STOVE Studio as a Partner:
      - your name, email address, phone number, identity information, bank account and payment details, etc.

■ Why Are We Transferring the Data?

Your personal data will be transferred for the purpose of effectuating the Merger, based on Merged Company’s and Smilegate Holdings’s legitimate interest to internally reorganize and thus promote enterprise value by enhancing management efficiency. We will only transfer the data which is strictly necessary for the described purpose. The data will be transferred to Smilegate Holdings’s competent departments and will not be passed on or used for any unforeseen or unexpected purposes.

■ How Will the Data Be Processed Post-Merger?

Smilegate Holdings is committed to the safe management of the personal data transferred from the Merged Company in accordance with applicable laws and regulations, including the Personal Information Protection Act and the General Data Protection Regulation, and will use and process the transferred data only within the same scope and for the same utilization purpose as the Merged Company prior to Merger (currently available at: Details on the personal data processing following Merger are provided in the Smilegate Holdings’s privacy notice.

 ■ What Rights Do You Have?

You have the right to object to the processing of your personal data based upon our legitimate interest or other legal authorization recognized in your jurisdiction. If you do not want your personal data to be transferred as part of the Merger, please contact: 

- Business Support Team

 - 82-1670-0399



We will handle your request promptly and diligently and inform you about the balancing exercise we performed to support processing based upon such legal basis.

As recognized in your jurisdiction, you also have the right to access, rectification, erasure, restriction of processing and data portability with regard to your personal data, and you can lodge a complaint with a supervisory authority (as a rule, you can contact the supervisory authority of your usual place of residence). 

Smilegate Holdings will do the best to reward our members with more reliable service.

Thank you.

 November 28, 2022

Smilegate Stove, Inc.

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