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Nex CEO David Lee says the company learned from Nintendo’s Wii and wants to fix its main business problem.

Nex Playground made headlines last month. The $250 console reached 14% of US console sales during Black Friday week. It pushed Xbox Series X/S down to fourth place.

The console uses an Android system and a motion-tracking camera, similar to Xbox Kinect. It offers games based on popular IP such as Bluey, Peppa Pig, Fruit Ninja, Sesame Street, Barbie, Gabby’s Dollhouse, and Teenage Mutant Ninja Turtles.

Nex does not sell games one by one. Instead, it offers a subscription called Play Pass. Players can access all games for 3 months or 12 months.

In an interview, Lee said this model was inspired by a “problem” Nintendo had with the Wii.

“One of the most important things we should do is learn from history and try not to commit the same limitations, and that’s why we have a subscription model,” Lee said.

“Nintendo expanded the audience with Wii. When you expand the audience, and they want different things, and they only buy Wii Fit, Wii Sports and not many others… that’s a bit of a problem.”

“Who am I to speak for Nintendo? Nintendo obviously has a really great strategy on how they want to serve the audience. But, from our perspective, we want to build something sustainable. And if we build a platform and people come in and buy a couple of games and that’s it… the whole system is not sustainable. It’s just not.”

“It’s very important that we set ourselves up to serve our customer continuously with new innovations, that is how the whole system can sustain. But it started with Wii. We are standing on a giant’s shoulder.”

Lee also said the subscription model gives the team more creative freedom.

“We have much more creative freedom to pick what games we create,” he explained. “So not just, ‘oh, I need to stick to a certain genre because only those genres sell.’ We don’t really need to think about that.”

“Games that don’t need to have a business model on their own… the creative freedom just explodes. We can try that and see whether the customers like it.”

Nex Playground is currently only available in North America. The company plans to release it in other countries in 2026. 

Read more at: https://www.videogameschronicle.com/news/we-are-standing-on-a-giants-shoulder-nex-playground-ceo-says-it-wants-to-fix-the-problem-nintendo-had-with-wii/